A VIP lounge side stage at the SXSW Music Festival modeled after an exact replica of an actual Ace Hotel room. The VIP popup space resembled a room in the Ace Hotel for artists and their friends and family to be immersed in a fun branded space.

Because of the cool refreshments and snacks, comfortable seating, bar and stations at The Fort, it become the preferred hangout for all VIPs at SXSW including the likes of Kanye West, Little Boots, Jadakiss, Major Lazer, Mstrkrft, Kid Cudi, and more.