A backstage VIP Converse gifting suite for headlining acts and other notables attending the festival. Artists made appointments to come by the Pop-Up store, relax, grab a drink, and get laced-up with custom Converse shoes.

The build-out consisted of Martine Baas inspired baroque, burnt-wood furniture complimented with Converses urban design. Guests included MIA, Lupe Fiasco, Phoenix, The Yeah Yeah Yeahs, Nas, Tegan and Sarah, Death Cab for Cutie, Ladytron, Sigaros, and many others.