The Coca-Cola Station / Parada Coca-Cola was an official Teen destination for the Rio 2016 Olympic Games. It was the first-ever space at an Olympic Games focused on Teens,  allowing them to experience the Games and Coca-Cola's #THATSGOLD marketing campaign for the Olympic Games.

Coca-Cola's Global Realtime social newsroom is also housed inside the space, where our entire social team, made up of over 50 professionals from around the Globe, were monitoring the events, activities and happenings, listening and reacting to social trends during the Olympic Games.