Coca-Cola has kicked off a four-year initiative to promote healthy lifestyles in Russia, using the 2014 Sochi Olympic Winter Games as the starting point for a mobile platform that will reach communities across Russia with the message that "Movement is Happiness." 

The Coca-Cola Park – a branded, mobile display that actively and positively promotes active healthy living while also engaging consumers with the brand – was installed in Olympic Park. Coca-Cola Park consists of two specially designed domes. One houses the Sochi 2014 Olympic Torch and chronicles the history of the Coca-Cola system, along with beverage ingredient facts, the history of Russia, and the intersection of history and sports. The second is an interactive exhibit encouraging visitors to become active at home, in the street, and at sport facilities.