The Beatbox Pavilion was designed for Coca-Cola as its temporary showcasing venue for the London 2012 Summer Olympic Games. The Coca-Cola Beatbox is an experimental fusion of architecture, sport, music and technology that creates a multi-sensory experience.
Using the strength of the Coca-Cola brand, the pavilion uses instantly recognizable building envelope made up of over 200 red and white interlocking ETFE cushions. Innovative sound technology is embedded within the ETFE cushions creating an interactive sound journey and piece of architecture that the visitor can play like a musical instrument.