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Coca-Cola Aerial Dynamics

Creative Direction + Design Management 

Coca-Cola UK London
Olympic Park / 2012


Credits:

Ignition-Inc
Jason Bruges Studio
Ja Productions

The Aerial Dynamics installation commissioned by Coca-Cola, was a living, breathing light show designed to emulate the effervescent energy released when a bottle of Coca-Cola is served and shared. 180 bespoke mechatronic ‘bubbles’ glow rhythmically in time with Mark Ronson’s track.

Controlled with individual code, each bubble has eight polypropylene blades that fold intricately in on themselves. Special sensors embedded in the three ‘cheers in celebration’ kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting. These light patterns become increasingly intricate as the number of participants grow.